Alexander Wang x BVLGARI
BVLGARI SERPENTI THROUGH THE EYES OF ALEXANDER WANG
Alexander Wang reimagines Bvlgari’s iconic Serpenti motif for an exclusive handbag capsule.
Alexander Wang and Bvlgari present “Serpenti Through the Eyes of Alexander Wang”, a limited-edition handbag collection to launch in September 2019 during New York Fashion Week.
In keeping with the spirit of Bvlgari’s “Serpenti Through the Eyes Of” series, which kicked off in 2017, the Alexander Wang x Bvlgari collaboration is centered around the reinterpretation of the Iconic Serpenti Forever Bag and the concept of packaging as luxury, taking something that is traditionally overlooked, and making it the focal point of the collection. Inspired by Bvlgari’s heritage and blending Wang’s signature high-low approach, the collection uses traditional packaging components including the watch box, the dust bag and the paper shopping bag along with a vintage-inspired Bvlgari serpent head jewel from the 1950s, resulting in a new fun and fresh proposition for the handbag category with the makings of a new signature motif.
“When Bvlgari approached me to collaborate, I knew I wanted to create something that focused on the everyday overlooked items when purchasing luxury goods and transform it into something desirable for a global consumer of all ages.” – Alexander Wang
Underpinned by a pervasive theme of transformation, the Serpenti capsule collection unites an eclectic mix of innovative shapes with traditional silhouettes. The six different styles – available in a range of materials and sizes, spanning from soft calf leather in a color palette of white, black and mint green to lush natural python skin and shiny lizard – includes the hero Belt Bag enriched with two serpent closures, two detachable straps and a detachable handle, which can be worn around the waist, as a cross-body or over the shoulder, making it a piece that encourages creative styling possibilities.
The double flap Duette reveals a new edgy attitude and a functional appeal reflecting in the inside practical pocket, while each of the three flaps of the Triplette shoulder bag is crowned by the new Wang snakehead closure: featuring three serpents instead of one, it seems to multiply the talisman’s power of attraction.
Revealing the more quotidian yet always luxurious spirit of the collection, the Shopping tote, available in three sizes, shows a clean, functional design elevated by the precious snakebite detail, while the new Minaudière is a playful nod to Bvlgari’s DNA as a jeweller: its square, structured shape conjures a jewellery box, while its custom Serpenti bracelet attachment is constructed in the brand’s iconic tubogas style. Lastly, the Two-in-One satchel, a supple leather satchel shaped handbag with drawstring leather dust bag exterior, complete with a vintage-inspired serpent head flap closure rounds out the offering. This collection joins an eclectic mix of new innovative shapes with traditional silhouettes, to produce an instantly recognizable collection.
“To team up with a personality like Alexander Wang for such a powerful collaboration is an exciting challenge for Bvlgari. Serpenti is an icon that has been and continues to be reimagined: Wang’s fresh vision has brought a new urban chic attitude to our unstoppable icon of glamour.”
–Mireia Lopez Montoya, Bvlgari Accessory Unit Managing Director.
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