“Patchwork of Characters” Enriched in New Ferragamo Collection
For Spring/Summer 2019, Salvatore Ferragamo enriches its Patchwork of Characters concept by uniting a diverse group of individuals to revel in the beauty of sun-saturated, midsummer Italy. The new campaign is designed to showcase not only this season’s collection but also the enduring values of the house.
Shot in the lushly cultivated gardens of a privately-owned villa close to Rome, in the Tuscia Region, the campaign imagines a group of far-flung friends come together to enjoy the pleasures of Italian lifestyle. Their diverse cast of models – female and male, from all across the world, and spanning a broad age-range – reflects the diversity of the global Salvatore Ferragamo clientele. What they share is an appreciation for the inclusive refinement and sophisticated discernment expressed in the contemporary designs of Paul Andrew and Guillaume Meilland for Salvatore Ferragamo.
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